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Farmer Boys will launch an application in the second quarter of to let consumers view menus as well as earn and redeem loyalty rewards. The app will be powered by Punchh. Farmer Boys currently operates 75 restaurants in five counties across Southern and Central California and in Nevada.

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Loyalty Even though Farmer Boys has decided to create a loyalty app, it will still provide consumers with the ability to earn rewards via a physical card. This allows Farmer Boys to reach consumers of all types and ages since some may not be comfortable engaging with the loyalty program on mobile. Kelly said.

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Whether consumers use the app or the physical card, they will be able to accrue points by purchasing product and referring their friends to the program. Farmer Boys will be able to engage with consumers in real-time and provide customized offers. Farmer Boys plans to engage with consumers on more of a one-to-one basis and reach them in a more personal way.

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This in turn is likely to boost repeat visits and increase sales. The Punchh mobile CRM platform lets Farmer Boys track customer purchases and provides real-time data to the chain through a Web-based farmer boys app. In addition to being able to access the loyalty program via the Farmer Boys app, consumers will be able to place an order, pay for their food, interact directly with the chain, share reviews on social media, play games or respond to surveys.

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Mobile rewards While Farmer Boys has decided to maintain its physical loyalty program, a of other restaurant chains have decided to jump wholeheartedly into an app-based program. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x.

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An article from. Some information, such as publication dates, may not have migrated over.

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Check out our topic for the latest mobile commerce news. Author Rebecca Borison.

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Farmer Boys, too, realized the great potential in mobile for loyalty programs. All rights reserved.

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